Market leaders in the manufacture of product sampling solutions

Our History

As market leaders in the manufacture of shade cards and other product sampling solutions, Wetherby Shade Card Company has been creating innovative, bespoke, sales-enhancing shade cards for leading manufacturers, distributors and retailers across Europe for more than
60 years.

We have developed techniques and invested in customised machinery that can handle almost any type of material to present it in the most practical and appealing way.

Meet the Team

Andrew Heaton

Andrew Heaton Managing Director

Andrew joined the Wetherby Shade Card Company team in 2018, following 25+ years in print and marketing services. Andrew believes quality and service should be at the heart of every department and works hard to encourage this across his teams.

Paul Jubbs

Paul Jubbs Chief Operations Officer

Paul joined in June 2020 having spent 35+ years delivering business improvement and transformational change. Paul is leading the production team to develop a LEAN manufacturing culture.

Lee Taylor

Lee Taylor UK Sales Manager

Lee has worked at Wetherby Shade Card Company for 35 years, the last 10 years in sales. Coming from a production background Lee’s experience helps to advise the best solution for selling your products.

Adam Bainbridge

Adam Bainbridge UK Sales Executive

Adam has more than 20 years’ experience in shade card manufacturing at Wetherby Shade Card Company, giving him the knowledge and skills to support our customers in creating outstanding marketing materials for your products.

Ieva Paskauskaite

Ieva Paskauskaite Sales Co-ordinator

Ieva takes great care of our EU customers. Calling on her extensive production knowledge and organisational skills, Ieva can spot and resolve any issues to enhance the production and customer journey for our clients.

Linda Hopkins

Linda Hopkins Sales Co-ordinator

Linda has been with Wetherby Shade Card Company for more than 15 years, working mainly with UK customers. Linda’s attention to detail and meticulous approach ensures the smooth production of our customers’ shade cards.

John Alleman

John Alleman Export Sales Manager

John has been helping customers to find the right shade card solutions since 1996 and is fluent in four languages, which helps him to service customers and product markets across Europe.

Arno Alleman

Arno Alleman Export Sales Executive

Arno uses a creative approach to find the ideal balance between innovation, efficiency and people. What Arno loves about shade cards is that they’re simple but complex in equal measure.


We constantly devise new visual and tactile approaches to presenting our customers' widely differing products, making sure that each one stands out from the crowd.


Our skilled and dedicated team has experience in every aspect of shade card production and will quickly determine the best possible format for showcasing your materials.

specialist techniques
Variety of materials

By developing new production-line techniques and customising our machinery we have long proved our ability to work with almost any type of material.

perfect finish
perfect finish

We combine hand-craftsmanship and modern manufacturing methods to achieve the perfect finish to every sample, setting a standard rarely achieved elsewhere.

Get in touch

Talk to us today about your requirements and how we can help your business. 

Email Address:

44 (0) 113 257 7381